At 88, “A Voz do Brasil” draws new listeners, keeps loyal audience
Radio broadcast A Voz do Brasil (“The Voice of Brazil”) is celebrating its 88th anniversary. The program is the oldest still on air in the Southern Hemisphere, according to the Guinness Book of Records.The program was created on July 22, 1935, by then-President Getúlio Vargas, and its transmission became mandatory for all stations in 1938, during the Estado Novo regime. In 2015, A Voz do Brasil was allowed to be aired from 7pm to 11pm, from Monday to Friday.In the first decades of its existence, when radio was the main means of communication in Brazil, the program, then called Hora do Brasil (“Brazil Hour,” or “Brazil Time”), was the main source of information about the government for a large number of people, especially in rural areas. In 1962, the Legislative Branch took up a section...